Types of Shopping goods, also known as purchase goods, are the items consumers buy to satisfy their immediate needs and wants. They are often differentiated from shopping services, which are the services consumers purchase to satisfy the same needs and want (e.g., haircuts).

Since the purpose of shopping goods and services are different, marketers need to study and segment them in different ways in order to develop effective marketing strategies targeting shoppers with each of these products or services. This article provides an overview of 5 must-know types of shopping goods in marketing management and how marketers can study them effectively.

1) Durable products


These are goods that last longer than three years and aren’t purchased every day. For example, a washing machine is considered durable; we don’t buy a new one every month, so it would be a durable product. Examples of non-durable products include most food items, such as fresh fruits and vegetables. They don’t last long enough to be considered durable goods because you’ll have to buy more tomorrow or next week or next month.

2) Vulnerable products


If you’re looking to break into a new market, sell vulnerable products. This is a retail marketing strategy where businesses focus on selling shopping goods with high turnover rates, such as cleaning supplies and household goods. Vulnerable products don’t require as much planning or research as other types of shopping goods; they are frequently purchased at impulse prices, usually because of necessity rather than personal desire.

3) Experience goods – Shopping goods


These products must be used to be fully experienced, such as a cruise or concert tickets. People buy these goods for their utility and enjoyment, not for their resell value. In other words, if you don’t go on your trip, that ticket isn’t worth much—but if you do go on your vacation and enjoy it, that very same ticket can be sold at a steep markup on Craigslist. This is why experience goods are purchased with the expectation of enjoyment instead of an investment or resale value.

4) Prestige products – Shopping goods


Prestige products are expensive and luxurious but have a limited or select audience. Think private jets, $200,000 watches and first-class air travel. The exclusivity of these goods not only offers status to those who buy them, but also signals high quality to consumers. When you see someone wearing a Rolex or driving a Bentley, you assume they’re successful — not because they show off their wealth but because such brands indicate that level of success. Luxury goods can be important for companies:

Luxury brands are often more profitable than mainstream ones, as well as having higher margins and lower levels of inventory. And prestige can help boost sales for other products: If people associate your brand with luxury, it can help sell your less-expensive items by association. But prestige is a tricky strategy: You don’t want to overdo it; otherwise, you risk losing customers who just want value for money.

5) Self-care products – Shopping goods


Self-care products are a great idea for anyone who deals with ongoing pain or illness. Self-care products can be used daily and don’t have to be expensive, which is why they’re so helpful. For example, face masks can be found at most drugstores for less than $10, making them affordable and easy to incorporate into your routine. They also come in all different varieties—from charcoal to clay—so you’ll never get bored using them. The same goes for lotions and bath bombs; these items make great gifts because they can be personalized to fit any personality type, but it doesn’t hurt that you’ll also enjoy using them yourself!