If you want to make money from selling your handcrafted goods, it is necessary to understand the global market. The handicrafts market is vast and diverse, so you need to categorize your products properly. The products that are popular in different markets can include textiles, handloom, wood furniture, painting, paper works, and traditional artworks. It is also important to establish fair prices. You must compare the prices of competitors so that your business doesn’t suffer.

Marketing strategies

The internet is a great tool to promote your handicrafts. You should build a website with great images and a great product description. Include details such as the materials and quality of the products. Your site should also be visible online and show up in search results when potential customers do a web search. Creating an Instagram account is a great idea if you are selling handcrafted goods. It allows you to promote your handcrafted products to a global audience.

If you are interested in selling your handcrafted goods, you should be aware of the limitations of traditional marketing. Traditional handicrafts are not well known outside of their regions. You should try to target tourists. If your products are popular with tourists, you can sell them to them. Most local markets for handicrafts target tourists. However, if you are interested in expanding your sales, you should consider exporting them.

Creating a marketing plan will help you reach a wider audience. You can start by asking friends of different ages to give you feedback on your products. Then, you can focus your crafting ideas to address the needs of a specific age group. You can even create a website that allows people to buy your products.
The Internet has brought an increase in the demand for handicrafts. In fact, handicrafts have the potential to be among the most lucrative markets. With the growth of the tourism industry, handicrafts have become more accessible to consumers. And they are environmentally friendly, which means that they do not require much energy. You can sell your handcrafted products to tourists and local residents in a variety of different settings.


Identifying a target market is a critical step when it comes to branding your handicrafts when exporting. The handicrafts market is very diverse and vast, which is why it is crucial to know your market and the trends. In addition, you should categorize your products to cater to a specific market. For example, you can cater to customers who are looking for textiles, showpieces, paintings, paper works, and other traditional artworks. You must also ensure that the prices you set are reasonable and don’t make you lose money.

A well-designed website can help you establish your brand. You can also use a social media presence to reach out to prospective customers and market your products to a wider audience. The EPCH’s website provides a number of helpful tips for creating a brand image for handicraft exporters. It’s vital to use the appropriate images and content for your website, social media profiles, and other marketing tools.

Local fairs are an excellent opportunity to market your handicrafts. Many buyers at local fairs are looking for handmade pieces that are not available anywhere else. In addition to gaining visibility, you’ll meet potential buyers and get an idea of your competition. However, the internet has also become an important distribution channel for handicrafts. You can create a website to sell your products or list them on online auction sites. However, remember to consider the costs of online distribution before setting up a website, and make sure you have mastered the marketing tools specific to the web. Adding high-quality pictures can attract visitors and increase sales.

As globalization has altered the world economy, the handicraft industry has faced challenges from increased competition, new technology, and increased globalization. Particularly, it is now facing tough competition from machine-made products. This has made India’s market share in handicrafts stagnate at around two percent for years. However, a new brand is emerging in the country and creating a buzz online. If you’re interested in expanding your handicrafts market, it’s imperative to learn as much as you can about marketing.


There are a number of different approaches to pricing when exporting handicrafts. The most common approach involves market-driven pricing, which involves adjusting the price of your products based on the demand of the market. This strategy is useful for items with a stable market, but it can be risky for products that are not as durable. Another approach involves skimming, which involves charging more for your products than your competitors charge. This strategy can generate high profits but is only suitable for commodities with stable markets.

Another way to ensure that your product is well-priced and has the right market niche is to work with a reputed shipping company and a customs housing agency. In addition, a reputable shipping company can help your handicrafts reach their international market. Pricing for your handicrafts can make or break your business. Once you know your target market and have the right pricing strategy, you can begin exporting your products.

Various factors affect the prices of Vietnamese handicrafts. These include the GDP of the importer and Vietnam’s own. Moreover, the distance between the two countries is an important factor that should be taken into account. The gravity model also takes into account the country’s openness and common language. Taking these factors into account, you can determine which products are the most suitable for exporting to the European market.

The best way to set the price of your products for exporting is to compare them with those of other products in the same market. Besides, it will help you establish a good image for your product and establish a leadership position in the export market. But you should bear in mind that prices should not be too low for your product. This is because consumers are very sensitive to both the quality and price. The wrong price can hurt your business.

Import-export code

To export your Indian handicrafts, you must register with the Director-General of Foreign Trade and get an Import-Export Code (IEC). This unique ten-digit code serves as a business identification mark. The government of India offers several benefits for exporters to make the process easier and faster. Once you’ve registered, you should register with the relevant export promotion councils and commodity boards. You should also apply for a company PAN card to register your export business.

Import-export data for handicrafts include the quantity, weight, and shipper name. The data is derived from the customs bill of lading database. You can use this data to identify potential partners for your handicrafts business. By identifying potential buyers, you can get the right price quote. When preparing your IEC submission, be sure to use the correct code for your handicrafts.

The Import-Export Council for Handicrafts is an independent, non-profit organization run by professionals and exporters. It is comprised of an Executive Director and a Committee of Administration made up of eminent exporters. The Council is self-supporting and self-funded. The Import-Export Code for Handicrafts is essential for exporting Indian handicrafts.

The system was created to make the import and export process easier for all parties. This code system is universally accepted and is widely used by manufacturers and traders. The code is used to distinguish between goods and services and is a mandatory part of the process. The code can be found on the Customs tariff website. Its use will help you get the right price.

Payment gateway

There are many advantages to using a payment gateway when exporting handicrafts. First, it can provide you with more exposure and improve your sales. Secondly, you can get your products listed on popular online marketplaces. Many marketplaces require licenses and permissions to sell your products. Here are some of the things you should know about obtaining these licenses. In addition, you can find a payment gateway that offers many features.

The RBI has also imposed strict guidelines on the use of the OPGSP facility for small exporters. The RBI has also restricted the facility for transactions of $500 and less. In a way, this limits the scope of the service. Exporters can use OPGSPs to handle higher-value export e-commerce transactions.

If you plan to export handicrafts from India, you must make sure that you have all of the required documents. You must also find prospective buyers in the US and other markets. The government provides assistance to exporters in this process and helps them gain export-friendly tax rates. Moreover, you should choose a reliable shipping partner to ship your products. This will ensure timely customs clearance and efficient delivery of your products.